Slow, heavy pages hurting Core Web Vitals
Dated look, cramped spacing, weak hierarchy
Limited filters made finding cars tedious
Acme Cars, 2025
Upgrading motorcentral’s base dealership website template with a modern design and fresh features
My role
As the digital designer on this project, I worked closely with the project manager and software development team in order to create a design that could work functionally at all screen sizes.
UX/UI Design Collaboration Prototyping
Background and problem
To be able to increase our reach, we needed an overhaul of our design
Motorcentral has over has designed and built over 600 websites for car dealerships in New Zealand. As you might expect, there comes a point where there just aren’t enough clients left locally. Moving abroad is the next logical step, but in order to do that, we needed to step up or game.
That’s where Acme 5.0 comes in.
Old Acme
Acme 5.0
Optimised for speed with lighter assets and lazy loading
Clear hierarchy, generous spacing, refreshed visuals
More ways to browse: featured, lifestyle, deep filters
Dark mode option that keeps branding intact
Quick lifestyle filters (Family, Adventure, Daily, Work)
AI descriptions stay on-brand and surface selling points
Key innovations
Introducing features that set Acme 5.0 apart from the competition
The latest version of Acme brings powerful new capabilities designed to enhance both the customer experience and dealership operations. From AI-powered content generation to intuitive search functionality, these features represent a significant leap forward in automotive website technology.
Featured vehicle categories to highlight popular choices
Dealerships can handpick categories like "Hot," "New Arrivals," or "Price Drop" to showcase high-demand vehicles and help customers quickly find popular selections.
Making it easier for customers to find their perfect vehicle
Instead of overwhelming users with technical jargon, Acme 5.0 offers lifestyle-oriented categories and intuitive quick filters. Customers can browse by use cases such as family SUV, eco-friendly commuter, or adventure vehicle—getting to their ideal car faster.
Helping customers make informed decisions with intelligent vehicle summaries
AI-generated descriptions automatically highlight key features and selling points for each vehicle. This saves dealerships hours of manual content creation while ensuring consistent, high-quality information.
Easily switch between Cash and Finance pricing views
Customers can toggle between cash and finance pricing with a single click, allowing them to quickly assess affordability options without navigating away from the vehicle listing.
Acme 5.0 forks
Real dealerships using Acme 5.0 across New Zealand
After designing the Acme 5.0 template, I built and deployed these websites for dealerships throughout New Zealand. Each site is customized to match the dealer's brand while maintaining the core features and user experience of the Acme template.