Acme Cars, 2025

Upgrading motorcentral’s base dealership website template with a modern design and fresh features

Acme Cars Hero Image

My role

As the digital designer on this project, I worked closely with the project manager and software development team in order to create a design that could work functionally at all screen sizes.

Background and problem

To be able to increase our reach, we needed an overhaul of our design

Motorcentral has over has designed and built over 600 websites for car dealerships in New Zealand. As you might expect, there comes a point where there just aren’t enough clients left locally. Moving abroad is the next logical step, but in order to do that, we needed to step up or game.

That’s where Acme 5.0 comes in.

Old Acme
Slower to load
Dated look
Hard to find the right car
Acme 5.0
Optimised for faster page speeds
Intuitive UI and fresh design
Specific, relevant and lifestyle-oriented search criteria
AI generated vehicle descriptions