As the digital designer on this project, I worked closely with the project manager and software development team in order to create a design that could work functionally at all screen sizes.
Motorcentral has over has designed and built over 600 websites for car dealerships in New Zealand. As you might expect, there comes a point where there just aren’t enough clients left locally. Moving abroad is the next logical step, but in order to do that, we needed to step up or game.
That’s where Acme 5.0 comes in.
Slower to load
Dated look
Hard to find the right car
Optimised for faster page speeds
Intuitive UI and fresh design
More ways to find a car than ever before
Dark mode
Quick filter tabs based on lifestyle
AI generated vehicle descriptions
The latest version of Acme brings powerful new capabilities designed to enhance both the customer experience and dealership operations. From AI-powered content generation to intuitive search functionality, these features represent a significant leap forward in automotive website technology.
Traditional car search filters often overwhelm users with technical jargon and endless options. Acme 5.0 takes a different approach by introducing lifestyle-oriented categories and intuitive quick filters. Customers can browse by vehicle type, popular features, or specific use cases—whether they're looking for a family SUV, an eco-friendly commuter, or a weekend adventure vehicle. The streamlined filtering system gets customers to their ideal car faster, improving conversion rates and customer satisfaction.
Traditional car search filters often overwhelm users with technical jargon and endless options. Acme 5.0 takes a different approach by introducing lifestyle-oriented categories and intuitive quick filters. Customers can browse by vehicle type, popular features, or specific use cases—whether they're looking for a family SUV, an eco-friendly commuter, or a weekend adventure vehicle. The streamlined filtering system gets customers to their ideal car faster, improving conversion rates and customer satisfaction.
One of the standout features of Acme 5.0 is the integration of AI-generated vehicle descriptions. Using advanced language models, each vehicle listing automatically generates a comprehensive, engaging description that highlights key features, specifications, and unique selling points. This not only saves dealerships countless hours of manual content creation but also ensures consistent, high-quality information for every vehicle on the lot.
After designing the Acme 5.0 template, I built and deployed these websites for dealerships throughout New Zealand. Each site is customized to match the dealer's brand while maintaining the core features and user experience of the Acme template.